Senior brand designer and creative director. Strategy, identity systems, campaigns and hands-on execution for ambitious companies built to scale.
Long Beach, CA · Open to full-time roles and select freelance projects.
Selected work
Brand systems, campaigns and experiences across digital and physical touchpoints.
True Food Kitchen
Integrated Campaigns · Art Direction · Brand Systems
Building campaigns that work from screen to restaurant.
10M+ impressions on AG1 and SZA partnership campaigns; brand guidelines across 46+ locations.
View case studyFolly Nutrition
Creative Direction · Brand Systems · E-commerce · Packaging
2026Making science-backed wellness clear, credible and consumer-ready.
~40% website conversion improvement; packaging for multi-SKU launches in about 20 countries.
View case studyGoodwill / The Excel Center
Brand Systems · Environmental · Production
2023Turning an education program into a place people can navigate and belong to.
50+ projects and 400+ assets, including multi-platform campaigns and environmental graphics for 5 spaces.
View case studyNoble Ground Coffee
Brand Identity · Packaging · Digital
Brand identity, packaging and digital design for a specialty coffee brand.
Mad Coffee
Brand Strategy · E-commerce · Lifecycle
2026Brand strategy, Shopify ecommerce and lifecycle email for a DTC coffee brand.
Grow Yoga & Wellness
Brand Identity · Signage
Identity carried from logo to studio signage.
- Years experience
- Campaign impressions
- Locations
- Shoots directed
How I work, from the first brief to the last file.
Direction
Find the idea.
Translate business, audience and marketing goals into a clear creative point of view.
System
Make it repeatable.
Turn the creative direction into a visual system that can work consistently across channels.
Execution
Make it real.
Carry the idea through campaigns, digital, packaging, photography, print and production.
Creative director.
Designer.
Systems thinker.
Based in Long Beach, California. 8+ years across in-house, agency and independent creative.
I'm equally comfortable shaping the big idea and getting into the production details that bring it to life, from campaign concepts and photoshoots to packaging files and storefronts.
Partner testimonials
What colleagues say
“One of the strongest creative operators I've come across.”
Luna YuCEO, Genecis Bioindustries · Client · Folly Nutrition
“One of the strongest creative operators I've come across. Amanda has an exceptional instinct for brand, not just in how things look, but in how they feel, translate, and scale across touchpoints. She brings clarity to ambiguity, raises the bar on visual identity, and consistently delivers work that is both on-brief and elevated.”
Luna YuCEO, Genecis Bioindustries · Client · Folly Nutrition
Experience
Full experience- 2017 to nowAFS Creative StudioFounder + Creative Director
- 2025 to 26Folly NutritionCreative Director, Contract
- 2024 to 25True Food KitchenGraphic Design Manager
- 2023 to 24GoodwillSenior Graphic Designer
- EarlierThe Social Changery · Ivio AgencyCreative Services Lead · Lead Graphic Designer
Capabilities + tools
- Creative direction
- Brand strategy
- Brand systems + guidelines
- Art direction
- Integrated campaigns
- Paid social + performance creative
- Web + landing pages
- Email + lifecycle
- Ecommerce
- Packaging + print
- Pitch decks + presentations
- AI-assisted workflows
- Creative operations
- Figma
- Photoshop
- Illustrator
- InDesign
- Canva
- Shopify
- Replo
- Wix
- WordPress
- Asana
- Claude
- ChatGPT
- Figma Make
- Motion
Hiring for a role?
Open to full-time remote and hybrid roles in Southern California.
Need design support?
Launches, rebrands and ongoing creative through AFS Creative Studio.